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The Happy Factor

In a survey spanning 7 countries, Fisher-Price asked 3,500 prenatal and post-natal moms what matters most in giving their children the best possible start.

Here is what they found: 






Happiness is the number 1 quality moms want for their children. Over 50% of moms strongly agreed babies who are content are more able to explore and learn about the world. 









Kindness is one of the most important qualities moms want their child to develop in life. Balancing the importance of intellectual intelligence, moms appear to place great value on raising a socially, well-adjusted child, with respect, politeness and honesty ranking among the most desired qualities.




Playtime is a great time to learn! 62% of moms strongly agreed that play helps children lean to interact with others and 56% said that play helps them learn how the world works.


Future: 77% of moms think their baby will have much better opportunities to fulfill their potential compared to the opportunities they had. Access to a good education is the leading reason why moms surveyed are so optimistic about their child's bright future.

Development: 59% of moms agreed development starts at birth. A full 65% strongly agreed every baby grows and develops at their own pace, and 61% believe they play a strong role in preparing their child for school.

To find more information on Fisher-Price's research on Early Childhood Development, click here.

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