An Explanation of Local Food: Part 1 Quiz
Although this is likely an overreach, we don’t feel that it’s unfair to say that shoppers often conflate foods that they see are “Locally Produced” with characteristics that they personally are seeking out or hold in high regard. For instance, prior to writing this, we conducted a very scientific questionnaire, and asked a few people what came to mind when they thought about Local food and Local farms.
So tell us what you think Local means!
We weren’t surprised by these answers, but we did find them to be quite interesting. The statements support the observation that Local Food and Farms have some sort of ideological meaning to consumers, which goes beyond their proximity to a grocery store. We then arrive at the question: “If Local doesn’t necessarily equal all of those things, what DOES it mean?”
Tune in next week to see how we define Local!